After graduation, Paul joined a leading product design consultancy in Sydney. His training included working for several years under master Sony designer Masahiro Takahashi. In 2000, he jointly began Cube Sydney, and in 2004 expanded into Cube Design China. Cube is now a global business with an international client base.
In 2003, Paul created several unique designs for EcoSmart Fire, one of which has featured by Bang and Olufsen in Paris. Paul has won numerous design awards, including becoming an Overall Winner of an Australian Design Award, Good Design Award USA, and Red Dot Germany. Paul has spoken at worldwide forums, served on judging panels and has lectured in industrial design.