Fashion Brand Creative Strategy Consultant
As an experienced Fashion Brand Creative Strategy Consultant, Kevin Yeung provides professional one-stop consultancy services from creative planning of product development to visual marketing and brand image promotion, uplifting brand image for a maximized brand value.
With an eye of foresight, Kevin has already noticed the vast needs fashion brands in Mainland China have for brand creative strategy early in 2000. Kevin’s initial business in mainland mainly involved creative planning consultancy for product development, then further evolved to encompass comprehensive creative consultancy for brands. He has successfully established “1436 erdos” for China’s Cashmere leader ERDOS Group, as one of China’s most desired luxury, and was the Brand Director for the men’s and women’s full line collection for the company, where he was in full charge of creative product development and all-round image building strategy. Now serving as Creative Consultant for Jie Yi Tang Company Limited in Shenzhen, Kevin stresses the use of creativity in disseminating oriental culture. He created “Jie Yi”, modern fashion with a Chinese touch, and a platform that advocates elegant Chinese style living, “Jie Yi Tang”. Kevin is also Creative Strategy Consultant for stylish women’s fashion brand KAVON, he helps the company to propagate color art through visual merchandizing, and develop from a single-facet fashion brand, to a diverse Group with fashion and lifestyle brands.
Kevin’s international perspective and creative business mindset come from his education and early years of work. Upon his graduation from Hong Kong Baptist College’s School of Business, he furthered his studies at the Paris renowned fashion design school “l'École de la Chambre Syndicale de la Couture Parisienne”. Following that, Kevin worked as the General Manager in a Canadian brand’s product development & buying agency in Hong Kong for almost 10 years. He then founded Gobelins Company Limited to provide one-stop design and image creative consultancy services.
Kevin is currently the Chairman of Hong Kong Fashion Designers Association, where he works together with committees and members to gather elites of the industry to promote local fashion. The Association not only serves as an information portal, but also upholds the mission of promoting Hong Kong’s design, helping local designers flourish worldwide.